paulo campos andrade
(text for booklet)
The Two Times of the Image
It is quite likely that if we were to choose a common phrase to characterize the current global situation, we would come across the following statement: "We live in a world of images." This may sound, for some, like an avalanche that must be contained; for many, like material for editing, and for others, as sources of reference to be incorporated as new words into the current lexicon. After all, images are striking presences, acting as texts filled with fragments of the world that, regardless of the meaning they take for others, have communication as their central theme.
Paulo Andrade, in the mid-1970s, was already aware of the value of this commonly used phrase. Engaged in the program of a generation that longed for communication and the circulation of ideas, and heightened by living in a time of great political tension, Andrade began a journey informed by changes in artistic tradition that, influenced by mass culture, Pop Art, French Nouveau Réalisme, and Conceptualism, subverted mechanisms of image production and presentation. Media and techniques originating from graphic design and themes derived from the media and everyday events formed the raw material for his new work, reinforcing the emergent role of art in subverting the established order of current systems and hegemonic discourses.
Postal Art was the direction that Andrade chose as his language in the 1980s, to express the counterpoints he saw in politics and in Brasília, where he had recently moved. On the postcards, Andrade had space to circulate the artist's desire to inform and protest, while also allowing for the articulation of different media: cutting, pasting, assembling, overlaying, photocopying. Indigenous people, Xavantes, Xingu, Anthropology, and the monuments of the Capital were recurring themes that revolutionized the political scene, transcending the limits of the capital, after all, it was not every day that an indigenous person demanded space. Life was more dynamic, complex, and less perfect than the reality printed on the postcards sold in bulk at stationery shops and newsstands. And, in Andrade's hands, the postcards transformed from unrealistic display objects into vehicles of medium and message.
Postcards, better known for their role as tools of tourist propaganda, presented a heterogeneous collection of images of Brazil. In this universe, some images of rare beauty emerged, such as the photographs by Wolfgang Jesco von Puttkamer, taken during his stays in the Xingu Indigenous villages in the 1960s. Puttkamer's quest was to transcend documentary registration to reach the atavistic core of indigenous culture: its origins before the touch of civilization.
Fascinated by these images, Andrade began in 1981 a series of collages on postcards, which he began selling in various places around the city, such as bars and theaters. The interest in the
postcards was considerable, encouraging the artist to produce new collages on colored vergé paper, applying colored pencils and enlargements made through photocopying, creating subseries that were also sold throughout the city. And, as the essence of postal art is to be a medium of dissemination, Andrade's works reached the Postal Art Nucleus at the XVI São Paulo Art Biennial, which, after exhibiting these series, continued to carry the project forward, with new editions from 1983 onward.
In 1984, the works took on a new form, being produced through silkscreen printing with India ink on graphic film, where images of an official Brasília, featured on postcards, were used as backgrounds for large-scale images of indigenous people from the Xingu. Twelve original prints were made, with 80 copies of each. Once again, the postcards' vocation for circulation was fulfilled, and they were displayed at the Funarte and the Museum of Image and Sound in Rio de Janeiro. The limited edition sold out, and Andrade's collage postcards became collector's items, today constituting part of the iconographic memory of the country.
Is life an eternal return to the same starting point? And, upon arrival, does what returns simply amount to more of the same?
We know that the concept of time is measured by the presence of the subject in the world. Each occurrence occupies its place in the historical continuum and leaves its mark there. Sometimes indelible, sometimes not so much. And the artist, as a being who reflects on the conditions of time, elaborates and re-elaborates, plastically and visually, what life presents as material for their poetic expression.
In 2014, Andrade decided to revisit the concept present in the postcards and began a new series of works, following a common procedure adopted by artists: the recovery of ideas that were once part of their trajectory and that, once again, make sense. In this movement of revisitation, something new arises, updating the practice and revealing historical transformations.
In The Eternal Return, which gives the name to this new series, Andrade responds, in his own way, to what Nietzsche presents as a question in Thus Spoke Zarathustra: occurrences in time are not infinite but repeat themselves, with differences. This is true for the themes that Andrade reflects on and connects: the indigenous issue in Brazil and urban growth, with Brasília as the focal point.
In the new production, the artist revisits the concepts in light of current events and adapts his technical procedures, combining contemporary techniques with traditional ones, incorporating new "partners" into the conception of the montage. The prints are now digitally produced, using papers
that resist the passage of time better, and the images, which are combinations of photographs of anonymous authorship found on the internet and others provided by photographer friends with long careers as photojournalists, are intervened by Andrade with watercolor and acrylic paint, transforming the original into a new work with a strong pictorial quality. In the new series, the indigenous people remain, resisting non-representation, now inserted into a chaotic urban context, far from the modernist ideals that originally gave rise to them.
After all, what remains, in the return, is the sky.